Read about how Formation Studio helped Hello Sunday elevate their eCommerce and email marketing plans, driving growth and improving online performance for the beauty SPF brand.

The Situation

1

Hello Sunday, a beauty brand known for its high-quality SPF products, had achieved strong success in retail outlets but faced stagnation in their online growth. Their email marketing was underperforming, and the brand needed support to enhance both their eCommerce performance and digital strategy. Hello Sunday approached Formation Studio to help boost their online presence, with a focus on improving the website and email campaigns.

2

While Hello Sunday excelled in physical retail, they struggled to optimise their website to maximise online sales. Their email marketing lacked the necessary structure and engagement, with limited automation, segmentation, and low conversion rates. This underperformance left significant revenue potential untapped.

3

Additionally, Hello Sunday’s website was not being actively managed or traded, and they needed expert guidance to grow the site effectively. Despite having the potential for greater online success, the brand required a strategic approach to align their digital presence with customer expectations and drive sustained growth.

The Formation POA

  • Digital audit

    Formation Studio partnered with Hello Sunday to audit their website and CRM initiatives, identifying key areas for improvement. We optimised the user experience, refined product placements, and improved site navigation. Our ongoing trading support then helped boost product visibility and enhance the shopping experience, driving increased sales.

  • Set up email marketing strategy & automations

    We also developed a comprehensive email marketing strategy that focused on segmentation, automation, and increased frequency of communications. We created a series of tailored email flows, including welcome sequences, abandoned cart reminders, and post-purchase follow-ups, designed to increase engagement and conversions.

  • Managed and deployed ongoing email marketing

    In addition to the flows, we managed Hello Sunday’s ongoing email marketing, ensuring regular weekly sends that were aligned with customer interests, seasonal trends and the overarching marketing calendar. This consistent communication kept the brand top-of-mind, resulting in improved email performance.

  • Monthly reporting and optimisation

    Finally, we worked closely with Hello Sunday’s team to analyse results and fine-tune the strategy based on performance data, continually optimising both their email and website to ensure steady growth and increased revenue.

Results

+147%

increase in revenue delivered by email campaigns

+150% 

higher email conversion than industry benchmark

+10%

increase in website conversion rates

+103%

increase in revenue from new flows