We help small and scaling brands supercharge their growth sustainably through powerful brand strategies and digital experiences. We’re keenly invested in working to diversify the global market, empowering independents to thrive alongside corporations.

Define
We collaborate with you on an honest audit of your current business position, identify clear consumer targeting, develop a unique brand positioning and set clear measurable KPIs.
 

Craft
We devise winning execution plans, considering: product; pricing; distribution; channel and communication planning; campaign and creative development. 

Deliver
We can instigate or transform your digital ecosystem, including: website development; CRM implementation; paid media; tech and UX; social and content.

Formation Studio Core Services

Our combined 25+ years’ experience across brand, marketing, digital and eCommerce enable us to offer a uniquely 360 perspective and collection of core services.

  • As experts in problem-solving, we effectively analyse data points to understand individual business and brand challenges before presenting the key areas of strength, challenge and opportunity back to you, with actionable recommendations on areas of focus and how to move forward.

  • Strategy is at the core of everything we do. In our experience working both within large global brands and start-ups, the common challenge is a lack of clear strategy to guide the brand which leads to stunted growth. We partner with you to build a robust business and brand plan, define a clear consumer target and a unique brand position then deliver the strategy via a winning execution plan.

  • We cut through the noise of the media market and recommend the right marketing channels for your brand based on your target consumer and brand positioning with an objective view. We plan and deploy your marketing campaigns and recommend cost-effective partners from our studio network to support your business whether on a temporary or permanent basis.

  • From a simple website audit to a full replatform or website redesign, we deliver digital transformation alongside first-class customer experience and innovation alongside our team of experts. We are experts in Shopify and ensure we always optimise strategies and tactics around it’s capabilities.

  • From creating a commercial email strategy to designing, building and deploying, we work in-house to create a robust programme that delivers your business objectives.

  • We build strategic brand and product campaigns. Working in collaboration with our expert studio partners we can also execute and produce the creative campaign all the way to final asset edit and delivery.

  • Having held senior-level positions in a number of businesses of varying sizes, we understand the need for effective project management to streamline working and bring a team together. We can work on short-term or long-term guidance which can help excel your project.

Formation Studio Network Services

Our carefully selected network of creatives and tech experts span a wide range of specialist areas. We build bespoke teams for every project designed to meet your individual needs. 

  • Paid media can be integral to acquisition and retention strategies and so, we have identified a preferred partners list to suit your business. We’ll work together to align all touchpoints of your project so that budgets and objectives are optimised throughout.

  • Our network of experienced specialists can work on a project basis to provide social strategy, channel and content planning or as part-time in place of an in-house Social Media Manager.

  • Our studio network includes partners with flexible rates that we work with to help you set-up and scale your affiliate marketing strategy without signing up to long-term agency contracts.

  • For more complex design or development projects, we include Shopify developers to ensure custom coding and functionality improvements are delivered to the highest standard.

  • Small businesses don’t always require costly on-going SEO management, so we partner with cost-effective agencies who adapt to your business needs. This can be in the form of a one-off project or affordable retainer.

  • Great strategy is nothing without bold, memorable execution. Our studio network includes a selection of talented and experienced creatives, graphic designers, copywriters, photographers and production studios to bring a brand campaign, NPD launch or social activation to life.

Ways to work with us

In need of a clear strategy and marketing plan? This package includes an honest and thorough audit; implements robust consumer targeting and brand positioning; and clear KPI setting. We craft a focused marketing plan centred around objectives and set-up your digital ecosystem.

Looking for something more tailored? We’ll create a personalised project proposal based on your business needs or brief. Examples include: a CRM programme; brand positioning refresh; or a website redesign and development. We’ll work with you to define your objectives, craft a plan to achieve them and deliver it.

If director level expertise on a day-rate basis feels more aligned to what you're looking for, both Philippa and Ellie are available 1-2 days a week or for fixed, limited periods. Get in touch to find out more.

Why we are different

Big thinking + practical execution

With 25+ years of varied marketing experience, we feel just as at home building strategic brand plans as creating website pages and executing CRM. We collaborate from end to end.

Brand marketing + eCommerce

Our unique combination of brand and digital expertise enables us to offer a 360 perspective and services to your brand. All of our strategic, market-oriented thinking powers our digital execution. 

Agile, efficient + diligent

We blend the flexibility and efficiency of an agency with the expertise and attention to detail of a senior in-house team. Our Formation Studio network allows us to hand-pick a bespoke expert team to plug-in for every brief. 

Contact us

Have a brief in mind or need help on where to start? Fill in the form below with a short description of your project and we’ll get back to you shortly.