Shape the brand. Build the system. Activate the campaigns. Scale the results.

We help premium lifestyle brands grow through strategic brand building, seamless ecommerce, CRM systems, and campaign management.

Formation Studio Services

Brand strategy, marketing & campaigns

Shopify websites & replatforming

eCommerce & CRM

Ongoing growth support

Why Choose Formation Studio?

  • Big-brand expertise, small brand agility

    We’ve built and managed billion-dollar brands at Unilever—but we know how to adapt that thinking for growing businesses.
    Our strategies are sharp, scalable, and right-sized for your stage.

  • Brand + digital, built together

    We unite brand strategy, ecommerce, CRM, and marketing campaigns into one connected growth system.
    No silos. No drop-offs. Just joined-up thinking that delivers.

  • Senior-led, experienced founders

    No juniors. No handoffs. Every project is led by experienced founders with deep brand and digital expertise. You get clarity, quality, and consistency—start to finish.

  • Boutique flexibility, tailored to you

    We stay lean and plug in the right team for each project —whether it’s paid media, web development or creative. You get access to specialist talent, not fixed bloated teams.

Book a call with us

  • "We were introduced to Formation Studio with two unrelated projects in mind and very little time to execute them. Philippa and Ellie hit the ground running. They have guided us well and are clear about what each project needs to achieve. They are driven by taking a step and assessing how effective it is, quickly. Great to deal with, open to feedback, personable and effective. We enjoy working with them."

    Vanessa Chilton

    Founder, Robinson Pelham

  • "We have been working with Ellie for a couple of months to get our website in order, set up our CRM and advise on overall web strategy and execution. She’s been amazing ! Always punctual, professional and helpful she has a great eye for detail and yet manages to have a great grasp of strategy as well as bigger website and tech issues. She’s been a real find."

    Rob Calcraft

    Founder, REN Skincare and Cultured Biomecare

Contact us

Have a brief in mind or need help on where to start? Fill in the form below with a short description of your project and we’ll get back to you shortly.