We build brands - and the digital systems that grow them.

We help premium lifestyle brands grow through strategic brand building, seamless ecommerce, CRM systems, and campaign management.

Formation Studio Services

Brand strategy, marketing & campaigns

Shopify websites & replatforming

eCommerce & CRM

Ongoing growth support

Why Choose Formation Studio?

  • Big-brand expertise, small brand agility

    We’ve built and managed billion-dollar brands at Unilever—but we know how to adapt that thinking for growing businesses.
    Our strategies are sharp, scalable, and right-sized for your stage.

  • Brand + digital, built together

    We unite brand strategy, ecommerce, CRM, and marketing campaigns into one connected growth system.
    No silos. No drop-offs. Just joined-up thinking that delivers.

  • Senior-led, experienced founders

    No juniors. No handoffs. Every project is led by experienced founders with deep brand and digital expertise. You get clarity, quality, and consistency—start to finish.

  • Boutique flexibility, tailored to you

    We stay lean and plug in the right team for each project —whether it’s paid media, web development or creative. You get access to specialist talent, not fixed bloated teams.

Book a call with us

Our latest work

  • "Philippa and Ellie’s industry experience has been invaluable to our working partnership. We initially started with a one-off CRM project, but quickly entrusted them with all our paid digital marketing activities. They speak our language, for me it's like having an in-house team who can be incredibly agile and responsive to our needs resulting in our ROAS consistently exceeding targets."

    Emma Billingham

    Head of eCommerce, Formerly Known As Haeckels

  • "We were introduced to Formation Studio with two unrelated projects in mind and very little time to execute them. Philippa and Ellie hit the ground running. They have guided us well and are clear about what each project needs to achieve. They are driven by taking a step and assessing how effective it is, quickly. Great to deal with, open to feedback, personable and effective. We enjoy working with them."

    Vanessa Chilton

    Founder, Robinson Pelham

  • "The Formation Studio team were the perfect partners to work with to launch the Eleven as One website. Knowledgeable, efficient, organised, supportive, friendly and calm – they minimised stress at every stage. I consider them an essential part of the Eleven as One team, and feel very lucky to be continuing to work with them."

    Julia Cove-Smith

    Founder / CEO, Eleven As One

Contact us

Have a brief in mind or need help on where to start? Fill in the form below with a short description of your project and we’ll get back to you shortly.