Read about how Formation Studio transformed a premium skincare brand’s ecosystem, saving them over 60% in costs, while increasing sales by 220%

The Situation

1

When we started working with Cellular Goods they were a brand-new start-up, and needed support with the DTC part of their business in order to support high growth targets and global expansion.

2

The business launched without an in-house Brand or eCommerce team, and the business leaders faced a growing need for brand and digital expertise across all channels. Multiple agencies were working in silo many of whom lacked understanding of the customer and the CBD market.

3

The website lacked UX consideration within the design and had inadequate customer journey optimisation, leading to stunted performance. While the brand had a healthy database, there was no CRM programme or strategy in place.

The Formation POA

Built 12-month strategic brand plan

Managed the brand, marketing and eCommerce functions over a 12-month period. Conducted a brand and digital audit which informed the development of new customer targeting and a 12-month marketing plan including forecast, budget and monthly KPIs.
Deployed eCommerce improvement plan

Developed a new strategy for the website, focusing on improving on site conversion, acquiring new customers and improving site design and content offering. This included channel recommendation and onboarding new technology and apps to support our plan.
Created and managed CRM programme

Built and implemented a new CRM and marketing strategy focused on harnessing both the existing database and recruiting new leads. Deployed automated flows, brand building and commercial sales driving emails utilising personalisation and segmentation.
Brand and marketing management

Negotiated the end of marketing agency contracts that were no longer required and onboarded and managed new, cost-effective expert partners. Ran a brand positioning refresh project delivering a new BCI, visual and spoken identity plus campaign creative.